We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Say Less
When we try to say everything our audience hears nothing! This #tellthetruthsvideo is about our firm belief that brands should say less, at least at first, while drawing people in.
Don’t ask my opinion unless you want my opinion
Don’t ask my opinion unless you want my opinion. It’s true in life, it’s true within families, and we’re here to tell you that it’s true for brands, as well.
Step 2: BUILDING BRAND NAMES – IDEATION
Let’s get into step 2 of our naming process, coming up with or IDEATING brand names. In this #tellthetruths video we build on the broader strategy we talked about in the last video (all the videos in the series are tagged below). We find the secret sauce is to generate as many names as possible. Quantity breeds quality, dear people!!
Stay Safe People
It’s true that higher risk often leads to higher reward… except in the case of naming. Please, please, for the love of all that is good, don’t be risky with your brand names. Before moving forward make sure that the name you’re pursuing is legally available to you.
I FELL DOWN YESTERDAY
I was instantly, jarringly reminded that any new journey starts well before you step on the path, that your first steps are always the most roughly paved, and that you just need to push yourself past the gravel to get to the smooth rolling. I was grateful to be reminded that sometimes playing it safe is the most dangerous thing you can do.
What Don’t You Know?
At the risk of oversimplifying things… it can be very simple. When undertaking a big branding project the complexity of the task can be overwhelming.
It’s A Little Bit Punny
How do you feel about puns? For brand naming, we think they work really, really hard because they make more connections in the brain. They’re also just delightful!
Don’t Do All The Things: Part 2
Niching down can allow you to serve an underserved market. Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.
