People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Names Don’t Stand Alone
As important as it is to create a great brand name, we want you to remember that a name never stands alone. You always have many other elements of the marketing mix to help describe your brand or add emotion.
Does Your City Have A Nickname?
Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
Ugh. We Need To Talk About Elon Musk
Elon Musk is a person, but also a personal brand, that just confuses us to no end. He makes controversial and conflicting statements and still there are many people that idolize him (even while increasing numbers of others don’t!).
Does This Name Suck? NO!
If you don’t like this brand name put up yer dukes, because them’s fighting words! We love this clever and transparent name that works on a couple of different levels.
Does This Name Suck? We’re not sure!
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Can We Save a Word That Sucks?
Should Someone Rehabilitate These “Micro Negative” Words and Turn Them Into Powerful Brand Names? As we often talk about here, sometimes words with a little pinch of negativity turn out to be truly awesome brand names.
What If Your Brand Is Surly?
How Can Limiting The Size of Your Potential Audience Be a Good Idea? How can making chioces that limit your audience be a good strategy?
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding! Do people sending direct mail (snail mail) unsolicited junk expect a reply? Of course not. So why do people think you’re going to be guilted into answering their uninvited emails?
