No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
The Easiest Way To Name Your Brand
The Easiest Way To Name Your Brand…is seldom the smartest.
You People Love to Hate
If there’s one thing I’ve learned from sharing all these videos with you lovely and good-looking people, it’s that you can’t get enough of those videos where I dig into those issues in naming and branding which I love to hate.
Does This Name Suck? Absolutely YES!
I don’t want to be cryptic about it. This name most definitely sucks. It sucks quite a bit. Does This Name Suck? COST PLUS The brand behind it is an incredible idea and I would love to support them in any way I can. But oh, that name! Check out this #tellthetruths video to get […]
The “Hate Mail” Never Stops
We love talking about annoying, unsolicited mail and you love to hate it with us. This time, Rebeca shares a #tellthetruths video about a new, horrible technique they’re using that we’ve dubbed the 1-2 punch.
All About Hate Mail
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Battle of the Brands: DOVE ZERO vs. NATIVE
Which of these two brands is the better proposition for the natural deodorant consumer?
Does This Name Suck? No Way!
Does This Name Suck? 80 ACRES Today we’re tucking into a local company that grows produce indoors, allowing them to be pesticide free and very efficient. It’s a great brand, but is it a great name or does it suck?
What’s the Difference Between Branding and Marketing?
What’s the Difference Between Branding and Marketing? Please don’t be ashamed if you’re not sure. It’s subtle. And people who are confident that they know the answer still might find the distinction hard to explain.
