In this #tellthetruths video, Rebeca talks about the dark, difficult side of niching down in your business — turning away potential customers with the choices you make to attract others. It can be terrifying to do this, but it’s really okay if it helps you build greater connection. Check it out, then let us know what YOU think.
Names That Are Fun To Say
We often talk about names that are fun to say, and it’s not too hard to recognize when a name falls into that category. But describing what makes this so is a little harder.
In this “tell the truths” video, Rebeca takes you through some elements that make names more fun.
Names That Build Brands
When we’re trying to use language to support a brand, an important tool in our arsenal is building name families, like Apple’s use of the i + Product construction.
Battle of The Brands: Graeter’s vs. Jeni’s Splendid
It’s another Battle of the Brands! This time, Rebeca is sticking close to home for an ice cream battle, pitting the venerable Cincinnati institution of Graeter’s against the Columbus upstart of Jeni’s Splendid.
No Name Is Perfect
No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
The Easiest Way To Name Your Brand
The Easiest Way To Name Your Brand…is seldom the smartest.
You People Love to Hate
If there’s one thing I’ve learned from sharing all these videos with you lovely and good-looking people, it’s that you can’t get enough of those videos where I dig into those issues in naming and branding which I love to hate.
Does This Name Suck? Absolutely YES!
I don’t want to be cryptic about it. This name most definitely sucks. It sucks quite a bit. Does This Name Suck? COST PLUS The brand behind it is an incredible idea and I would love to support them in any way I can. But oh, that name! Check out this #tellthetruths video to get […]
The “Hate Mail” Never Stops
We love talking about annoying, unsolicited mail and you love to hate it with us. This time, Rebeca shares a #tellthetruths video about a new, horrible technique they’re using that we’ve dubbed the 1-2 punch.
