Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
This milk alternatives battle is udderly intense! 🐄 Check out our #tellthetruths video and then let us know what YOU think. Will your favorite brand milk the competition, or will it be creamed? Share your thoughts!
Reframing category names to nudge perceptions is one of the most powerful tools in a marketer’s arsenal. Sometimes, this work is quite brilliant.
Check out this #tellthetruths video to catch some really great examples. Then let us know what you think, and whether you think it’s right.
Names are small, concentrated packets of meaning. They need to say a lot, but they can rarely say it all.
In this #tellthetruths video we explore the idea of pairing a name with a tagline that balances it out to create a cohesive communication.
Check it out to hear more, then weigh in.
What Are Core Emotional Strategies?? And why might your brand need this concept???
Rebeca often talks about the ways that Brand Strategy tends to overcomplicate things. So in this #tellthetruths video she shares a concept she’s been noodling with — to try to boil down the emotional impact of a brand to one or two of the core emotions identified by therapists.
It’s a similar tool to using archetypes but one that she argues is a lot simpler and easier to use.
Check it out, then let us know what YOU think.
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
Battle Of The Brands: This is a fun one, pitting two used car brands against one another. What’s your pick in this cage match? Check out this #tellthetruths video to see what we picked, and why.
First of all, what do you think the brand name “Sit Still” might be referring to? Pretty confusing, right? And then how does that phrase make you feel? Yeah, you probably know where this #tellthetruths video is headed. Check it out to hear more, then please weigh in with your reaction
