I’m brazen enough to throw another log on the bonfire of the Nike Colin Kaepernick ad discussion because I’m fascinated by all the layers of why this worked so well. A lot has already been written on Nike’s use of Kaepernick in their new campaign and how it ignited rage in some merchandise-burning consumers, but clearly inspired far more of them.
Check out This Podcast!
Check out this far-ranging Brand Strategy discussion between Rebeca Arbona and Dan Madinabeitia, Global Head of Brand and Design at Informa, for the Fuse Conference podcast, Fuse Calls. If you have a second, grab a listen here!
When Can Turning Away Customers Be a Good Idea?
A few days ago I received a surprising email from Airbnb, asking users to accept a Community Commitment to treat everyone with respect and without bias, in response to widespread prejudice in their bookings. It’s not surprising that Airbnb is concerned and making an effort to address this troubling issue. What made me raise an eyebrow was that Airbnb is refusing to do business with anyone unwilling to agree to their pledge.
