When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
The Beautiful Challenge of Naming
Should your brand name tell your whole story? This becomes one of the beautiful challenges of naming. In some of my previous #tellthetruths videos about naming I’ve talked about the importance of having transparent names that really tell people what they get from your product or service – either rationally or in terms of emotional benefits. In this video I go in a different direction!
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
Are All The Good Names Taken?
Are all the good names taken? Sometimes it seems that way. There are almost TWO BILLION websites out there, and each one has a name of some kind, of course. But no, there’s still lots of room to come up with a great name for your brand, company or product.
How Brands And People Can Be More Charismatic
Here’s a tip for more charismatic communications — either personally or in the voice of your brand! Using storytelling and colorful language makes you more engaging and draws people to you. Perhaps the larger point is that everything I’ve ever seen that’s true of personal communications has also been true about brand communications, and I believe this one is no different.
The Autocorrect Factor
Here’s a tip that might help with selecting a name. All other considerations being equal, don’t pick the name that gets consistently mangled by Autocorrect. (I like to call that thing we all experience getting “ducked over!”) A name has to be really, really good to be worth respelling it repeatedly.
Farmer’s Markets Are Branded Experiences
Are farmer’s markets branded experiences? Yes, I think so! Check out this video to see why I say that. HINT: It’s because I define brands as “a relationship that creates an expectation and a feeling.”
Strategy Session Tip
Here’s another strategy session tip that might help you out the next time you need to facilitate a meeting of this kind. Of course, we always want to make people feel as comfortable as possible. But there’s some discomfort that’s actually a good idea in this kind of setting.
Brand Courage: Nike & CVS Truths
Is it always a good idea for a brand to show courage and walk its talk? I’ve spoken a lot in the past on the need for brand courage, and how that can be a really powerful business strategy to clearly position and differentiate brands. Today I share a video with my thoughts on two striking examples of brand courage: Nike & CVS.
