A tip to make brand names more memorable! In this #tellthetruths video, I talk about a way to make it easier for people to remember your brand name. Make sure it has some meaning in it! It can be directly related to what you offer, or it can be metaphorical. But either way, this technique can help.
Naming Using Emotional Benefits
How can you make brand names that are more interesting and evocative? Use emotional benefits to inform your brainstorming. The idea here is that you want to think about the emotions, desired feelings and attributes that you’re going for, and then think about which words evoke those desired responses.
The Power of Your Name’s Descriptor
How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.
Road Rage
Do you get ROAD RAGE from seeing billboards that suck all along the highway? Or is it just me? Check out our latest #tellthetruths video about billboards that suck and the totally obvious things that billboards need to do to be effective. Are you with me?
Why SEO Isn’t Relevant for Our Business
Does SEO matter to your business? I don’t think it much matters in mine. Is this crazy or just stupid?
Brands Aren’t About What They Used To Be
What does it mean to be a brand? In this video I introduce the idea that the relationships consumers have with brands have evolved over time. Whereas the purpose of a brand was originally to provide reassurance regarding quality and performance, it’s now often about something different entirely.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
Why Bedhead Is Such A Great Name
Are there any brand names that you feel passionate about? Or is it just me? In this episode of our #tellthetruths video series I talk about a brand name that puts me over the moon — Bedhead!
Coming Up With Names Is Not Only A Creative Task
Coming up with names is a critical strategic exercise! In this installment of our #tellthetruths video series, I dive into how the selection of a great name for a brand, product or service is far more than just a creative exercise. It starts with brainstorming lots of great ideas, sure. But your brand’s market position, what competitors are up to, and what’s most important for you to communicate both overtly and in tonality are all critical elements that need to be considered.
