How much do I hate acronym brand names? Well, as you’ll see in this #tellthetruths video, it’s a significant amount. I get fairly hot and bothered about acronyms.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Don’t Rename Your Brand
Should you change your brand’s name? This can be a really difficult decision, but it also hinges on some basic branding blocking and tackling: what’s the business problem you need to solve? Check out this #tellthetruths video about why you should NOT change your brand’s name.
Ben & Jerry’s: Stone Cold Good Names
I’m posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry’s.
Brand Marketing Through the Coronavirus Crisis
What are the implications for Brand Marketing of this frightening time we’re living through? I’m sharing an interesting article on this, below. For me, the concept that stands out the most in this piece is the importance of authenticity.
Authenticity vs Gold Digger
This video is about brand authenticity because it’s central to our thinking at BrandTrue. It’s what allows brands to meaningfully connect with their people. I introduce the idea of “gold-digging,” which is what I call it when brands listen to the voice of the consumer, so important, but without any view to what is their own true why for serving, other than making money.
What’s Your Shop Window?
What’s Your Shop Window? The idea I share here is to think deeply and strategically about what your brand’s shop window is, or how people find you. The video discusses this specifically in the context of selecting brand names, but the point applies more broadly, now that so many brick and mortar businesses are closed for a while.
Are The Coronavirus Emails Brands Are Sending Brand-Building?
How do you guys feel about all the coronavirus emails brands are sending? Is this brand-building? Is it working? Does it just feel like opportunistic pandering or has this kind of display of concern become the new table stakes?
