When you screwed up, fix it! That’s good brand stewardship. That’s managing your equity!
The Formula For Renaming A Brand: Part 2
How can you know whether it’s a good idea to rename your brand? Last week’s video dealt with the obvious cases. But today I address what to do when the situation is more nuanced.
Don’t Do All The Things: Part 3
Are you doing too much on social media, maybe promoting your business on too many platforms? In this video, I talk about focusing on the steps that are most important to build your business, including being on the most important social media in a powerful way, versus diluting your efforts by trying to be everywhere.
Experiential Names
What’s an experiential name and do you need one? In just the same way that a name with any kind of visual associations is more memorable, a name that links back to an experience can pack a lot of power.
The Two Types of Acronyms
How bad are acronyms? I still think they’re a pretty awful way to make a brand name but in this #tellthetruths video, I wanted to explain how some acronyms can be marginally better than others.
Haters Gonna H.A.T.E.
How much do I hate acronym brand names? Well, as you’ll see in this #tellthetruths video, it’s a significant amount. I get fairly hot and bothered about acronyms.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Don’t Rename Your Brand
Should you change your brand’s name? This can be a really difficult decision, but it also hinges on some basic branding blocking and tackling: what’s the business problem you need to solve? Check out this #tellthetruths video about why you should NOT change your brand’s name.
