Naming something is an awesome responsibility. Words have power and naming something allows us to understand its essence and remember it. It calls its meaning into being.
Sense of Place
Why is knowing where your wine, or even beer or scotch, comes from so important? People claim it has to do with the taste. But we think there’s something more to it — around how we’re amassing knowledge to build our own identities.
Far Future Trends
What do you know about the future your brand must navigate? Our advice to you is to swim in the in-betweens! We’ve been doing a lot of “far future” trends work recently at BrandTrue, which has a focus on what might happen five years out and further.
Adding Power to Your Name
How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
