Words have so much power that naming things often brings them into being, conceptually. Without a name, does a concept, a product, a company, even exist in our minds?
Ugh. We Need To Talk About Elon Musk
Elon Musk is a person, but also a personal brand, that just confuses us to no end. He makes controversial and conflicting statements and still there are many people that idolize him (even while increasing numbers of others don’t!).
Wotsits
BrandTrue Tackles Our First British Brand Name: Wotsits . Do we love the name of this snack food? Is it suspiciously addictive? Yes and yes!
Trust In Patagonia
The thing that makes Patagonia’s recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.
How To Make Your Brand Names More Memorable
BrandTrue’s Don’t Miss, Killer Tip! Seriously, this could be one of the best tips we’ve ever shared! How To Make Your Brand Names More Memorable
Does This Name Suck? We’re not sure!
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Podcasts Are The New Social Clubs
How Have Podcasts Become This Era’s New Version of The Social Club? Check out our latest #tellthetruths video to hear Rebeca’s take on how podcasts have replaced bowling alleys and their like as places of community, belonging and identity.
Does This Brand Name Suck???
BrandTrue Weighs In On Crackle — Does This Brand Name Suck?
How To Name Your Podcast
Are you famous? If you are, and you start a podcast, it’s easy to figure out what to name it. But if you’re not famous, what’s the best approach for a podcast name?
