Does This Name Suck? RUSTY BUCKET – Rebeca really leaned into ripping apart the name of this fast casual dining chain. These are not words that go well with food! Check it out to see a vicious takedown!
You Probably Shouldn’t Name Your Brand After Yourself
The bottom line is that you should use your own name as a brand name only if it confers some strategic advantage to the brand.
The Story Behind Angel’s Envy
We love nothing better than a name that tees up a great brand backstory. We admire this poetic brand name because it reinforces the brand’s story about their point of difference in a really charming way.
Doggy Parton: Yet Another Reason We Love Dolly
People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Does Your City Have A Nickname?
Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
When We Name Weather Events
Words have so much power that naming things often brings them into being, conceptually. Without a name, does a concept, a product, a company, even exist in our minds?
Ugh. We Need To Talk About Elon Musk
Elon Musk is a person, but also a personal brand, that just confuses us to no end. He makes controversial and conflicting statements and still there are many people that idolize him (even while increasing numbers of others don’t!).
Wotsits
BrandTrue Tackles Our First British Brand Name: Wotsits . Do we love the name of this snack food? Is it suspiciously addictive? Yes and yes!
Trust In Patagonia
The thing that makes Patagonia’s recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.
