Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
Say Less
When we try to say everything our audience hears nothing! This #tellthetruthsvideo is about our firm belief that brands should say less, at least at first, while drawing people in.
What Are Far Future Trends?
A high-level overview of how we suss out what we think is likely to happen in the future for our clients.
Saying “Pureblood” Is Not Always a Great Look
Purosangue: Is This Brand Name Racist? Check out this #tellthetruths video about the name Ferrari has given their new SUV model. We get where they’re coming from, but the concept of “pure blood” when applied to a human just gives us the heebie jeebies.
Does This Name Suck? Oh Ya!
Does This Name Suck? RUSTY BUCKET – Rebeca really leaned into ripping apart the name of this fast casual dining chain. These are not words that go well with food! Check it out to see a vicious takedown!
You Probably Shouldn’t Name Your Brand After Yourself
The bottom line is that you should use your own name as a brand name only if it confers some strategic advantage to the brand.
The Story Behind Angel’s Envy
We love nothing better than a name that tees up a great brand backstory. We admire this poetic brand name because it reinforces the brand’s story about their point of difference in a really charming way.
Doggy Parton: Yet Another Reason We Love Dolly
People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Does Your City Have A Nickname?
Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
