Sometimes we think a name sucks, and then sometimes the word “suck” isn’t strong enough for how we’re feeling. This name really bugs the crap out of Rebeca.
Does This Name Suck? Not one bit!
How Can You Make A REALLY Showstopping brand name? By using an oxymoron in it! It’s not every day you get that chance, but we just love how this salsa brand that uses imperfect produce does just that.
Names That Get Butchered
Do people know how to pronounce your name? Some people are not so lucky. And some brands have it really bad.
What Makes A Brand Collaboration Work?
We seem to be living in the era of brand collaborations and at BrandTrue, sometimes we get the impression that the people behind them are thinking, “the weirder, the better.”
Does This Name Suck? NO WAY!!!
Does the name Liquid Death suck? Spoiler alert: Rebeca loves this name!
We’ve Become A “Yes, And” Culture
Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
Say Less
When we try to say everything our audience hears nothing! This #tellthetruthsvideo is about our firm belief that brands should say less, at least at first, while drawing people in.
What Are Far Future Trends?
A high-level overview of how we suss out what we think is likely to happen in the future for our clients.
Saying “Pureblood” Is Not Always a Great Look
Purosangue: Is This Brand Name Racist? Check out this #tellthetruths video about the name Ferrari has given their new SUV model. We get where they’re coming from, but the concept of “pure blood” when applied to a human just gives us the heebie jeebies.
