We’re here to debunk one of the most common stories about naming that you hear running around out here on lying, little feet. It’s the famous story of the Chevy Nova’s name and it’s FALSE!
Does This Name Suck? Yes It Does!
DOES THIS NAME SUCK: REDFIN? Have you heard of this online real estate company? It’s like Zillow in its business model and another thing it has in common with Zillow is that we think this name sucks!
What Makes A Sports Team Name Major League?
What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.
The Easiest Way To Name Your Brand
The Easiest Way To Name Your Brand…is seldom the smartest.
You People Love to Hate
If there’s one thing I’ve learned from sharing all these videos with you lovely and good-looking people, it’s that you can’t get enough of those videos where I dig into those issues in naming and branding which I love to hate.
Should Your Name Be Sizzle Or Steak?
In this #tellthetruths video Rebeca explores the difference between names that describe functional benefits and those that speak to image or emotional benefits. Either approach can lead to awesome names, and we share some fun examples.
Does This Name Suck: No Way!
Does the name DURAMAX suck? No, it does not! BUT, Rebeca failed to mention in this #tellthetruths video that there is a little question about this name’s uniqueness in the category.
How To Name Your Evil Lair
Sorry, you’re just going to have to watch this #tellthetruths video to hear about this villainous example.
Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop
You guys love these battle videos! This time we’re pitting Patagonia and North Face against each other — but it’s not a head-to-head match-up. We’re teeing up two of their sub-brands.
