I’m intrigued that the recording artist formerly known as Machine Gun Kelly has decided to go by “𝙢𝙜𝙠” on online platforms, signaling a likely name change. He’s made this change in response to fans and critics alike decrying the implied endorsement of guns and gun violence of his previous name.
Names That Build Brands
When we’re trying to use language to support a brand, an important tool in our arsenal is building name families, like Apple’s use of the i + Product construction.
Does This Name Suck? Yep!
Are you addicted to DSW’s low prices on shoes? Do you think the name stands for Discount Shoe Warehouse?
Something Borrowed
Is it a good idea for a brand to borrow equity in their name, such as by using an endorser brand (Courtyard by Marriott) or an ingredient brand (Intel Inside)?
Battle of The Brands: Graeter’s vs. Jeni’s Splendid
It’s another Battle of the Brands! This time, Rebeca is sticking close to home for an ice cream battle, pitting the venerable Cincinnati institution of Graeter’s against the Columbus upstart of Jeni’s Splendid.
Does This Name SUCK? Maybe not!
Does This Name SUCK? Mom Water. No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
An Inspired Naming Hack
We’re feeling very inspired by the way that someone took the mundane concept of a tabletop convection oven and made it waaaay more appealing, if not actually somewhat sexy, by calling it an air fryer.
A Bright, Shiny Case Study
A Bright, Shiny Case Study. Just in time for the holidays, here’s a #tellthetruths video that talks about Christmas lights and a brand name that had room to grow!
English Is Just Weird
English Is Just Weird! Does Rebeca have cabin fever? Just a strange little thought that popped into her head and became a #tellthetruths video.
