Capitalizing on their source of credibility can be very differentiating for a brand. This is The Honest Company’s secret weapon!
A Tale of Two Brand Launches
Last week I learned about two different brand launches from arch-rival companies Unilever and Procter & Gamble. The contrast between them is dramatic and I predict that only one will take off.
We’re BrandTrue!
Our friends and supporters know that this company used to be called Tapestry Strategy. But today marks the start of BrandTrue. It’s a new name, a new logo, a new website and a new beginning.
When Can Turning Away Customers Be a Good Idea?
A few days ago I received a surprising email from Airbnb, asking users to accept a Community Commitment to treat everyone with respect and without bias, in response to widespread prejudice in their bookings. It’s not surprising that Airbnb is concerned and making an effort to address this troubling issue. What made me raise an eyebrow was that Airbnb is refusing to do business with anyone unwilling to agree to their pledge.
