While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Don’t Buy Me A Present
Don’t buy me a present! That is, if you’re a business associate of BrandTrue’s, you’re better off not buying us any obligatory holiday gifts to thank us for our patronage. It’s not because we don’t like getting stuff. It’s brain science!
Does This Name Suck? Yes!
Lemonade: does this name SUCK lemons? We’re launching a new feature within our #tellthetruths video series. It’s called “Does This Name Suck?” and we decided the most fitting name to start out with is Lemonade.
The Deep Truths You & Your Brand Need To Say
I’m just so honored by this! Check out Carol Cox’s latest podcast episode.
Brands Should Tell Stories
This video is about how brands need to be telling stories, not just listing facts and data, and also how important it is to realize that the hero of the story you tell must be the person you serve.
What’s The Story?
What are your favorite brand stories? My LinkedIn friend Janice Cave asked me what some of my favorite brand stories are. I recorded this #tellthetruths video at the time, and am finally sharing it now.
Ben & Jerry’s Issued A Powerful Statement
Authentic branding means you HAVE brand values and then that you LIVE those brand values in a true and meaningful way, every day.
Design Drives Desire
In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
All Brands Right Now
Have you seen this? At first, I laughed, but now I’m torn between mocking all these different brands for coming up with the EXACT same ad… and scratching my head wondering what else they could possibly have done!
