Where is your business headed, as it grows into success? You might not know, but maybe you have a dream. So, here’s the thing, does your brand’s name take that aspiration into account? Have you named your brand with room for it to grow in the future?
Does This Name Suck? Nope
What do you guys think about the name Two Blind Brothers? Does it suck? Check out our latest #tellthetruths video to see Rebeca’s take on it.
Nice Ink!
What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.
People love to hate!
Please help! Are there any brand names you love to hate?
Does This Name Suck? Absolutely
Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks.
#brandgoals
How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
Does This Name Suck? No!
Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)
What’s There To Eat Around Here?
What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!
Changing Racist Brand Names
Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.
