How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
Does This Name Suck? No!
Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)
What’s There To Eat Around Here?
What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!
Changing Racist Brand Names
Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.
Atlanta Hammers
While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Don’t Buy Me A Present
Don’t buy me a present! That is, if you’re a business associate of BrandTrue’s, you’re better off not buying us any obligatory holiday gifts to thank us for our patronage. It’s not because we don’t like getting stuff. It’s brain science!
Does This Name Suck? Yes!
Lemonade: does this name SUCK lemons? We’re launching a new feature within our #tellthetruths video series. It’s called “Does This Name Suck?” and we decided the most fitting name to start out with is Lemonade.
The Deep Truths You & Your Brand Need To Say
I’m just so honored by this! Check out Carol Cox’s latest podcast episode.
Brands Should Tell Stories
This video is about how brands need to be telling stories, not just listing facts and data, and also how important it is to realize that the hero of the story you tell must be the person you serve.
