Are coined words a good choice when naming a brand? Like most things in life, it really depends. Check out this #tellthetruths video to see why!
Cheugy
Are you cheugy? We just love when a word is created to clarify a meaning of something that has no name. We absolutely love naming because it provides just that opportunity
Does This Name Suck? Yep!
If a brand name has a cool meaning and no one knows it, does it still make a branding sound?Our friend Dave, who recently took a job at this online real estate company, pointed us to the story behind the Zillow name. It’s a sincere effort. Zillions of points of data are combined with something that feels like home, a pillow.
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
Tesla
It’s time to talk about the branding enigma of Tesla. We’ve finally formed a theory as to why things are working so well for the brand, despite some major inconsistencies.
Bad Beer Is Good
When is a bad beer just good business? Check out this #tellthetruths video to see how Fat Tire made a bold move that we think is powerful AND BrandTrue.
Who The Hell Is Angi?
Who the hell is Angi? Check out this #tellthetruths video to learn about a recent brand name change. Angie’s List is now Angi. Was it a good idea? Oh, hell yes!
Does This Name Suck? No!
Does the brand name “Halo Top” suck? What do you think? We think it does a decent job of describing the consumer mindstate when they’re going for a lower fat, lower sugar ice cream. Ice cream is all about indulgence, but Halo Top lets you still be good, maybe even a little angel, while you partake. And that’s not bad!
Does This Name Suck: No Way!
What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
