I was instantly, jarringly reminded that any new journey starts well before you step on the path, that your first steps are always the most roughly paved, and that you just need to push yourself past the gravel to get to the smooth rolling. I was grateful to be reminded that sometimes playing it safe is the most dangerous thing you can do.
Battle of the Brands: Rhinegeist vs. MadTree
We’re playing Battle of the Brands again! This time, we’re pitting two beloved Cincinnati micro-breweries against each other (although neither is particularly micro anymore): MadTree Brewing and Rhinegeist Brewery.
Why White Claw Is Better Than Zima
Why do we like the name “White Claw” so much? Why do we think it helped this light, alcoholic beverage avoid the sad fate of Zima? Check out this #tellthetruths video to see what we think about it.
Future Artifacts
What does Branding have to do with Anthropology? Everything, we think! Check out this #tellthetruths video about how the outputs of a lot of our Branding efforts will be the fodder that future Anthropologists study to understand us (not to mention our tweets and TikTok videos!).
That’s Not A Real Word
Are coined words a good choice when naming a brand? Like most things in life, it really depends. Check out this #tellthetruths video to see why!
Cheugy
Are you cheugy? We just love when a word is created to clarify a meaning of something that has no name. We absolutely love naming because it provides just that opportunity
Does This Name Suck? Yep!
If a brand name has a cool meaning and no one knows it, does it still make a branding sound?Our friend Dave, who recently took a job at this online real estate company, pointed us to the story behind the Zillow name. It’s a sincere effort. Zillions of points of data are combined with something that feels like home, a pillow.
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
Tesla
It’s time to talk about the branding enigma of Tesla. We’ve finally formed a theory as to why things are working so well for the brand, despite some major inconsistencies.
