I really wanted to run the T.R.U.E. analysis on the Goop brand and… well, you’re just going to have to watch this #tellthetruths video to see what I think about whether or not this brand name sucks.
WHEN IT’S TIME FOR A CHANGE
This video is about the need for brands to act quickly if circumstances are forcing them to change their names. Name changes shouldn’t be undertaken lightly, of course. But when BAD THINGS happen, brands are more likely to drag their feet then act quickly and that just makes a lousy situation even worse.
Audience Participation
We post a lot of content here and lots of times we’re sharing great ideas we’ve gotten from YOU. We’re very grateful and this time we’re asking for it. Can you help? Do you have any ideas we could share?
This Name Is Bull!
And that’s a good thing. Check out this #tellthetruths video about the brand name Red Bull and why we think it works so hard. (Hint: one part of the answer lies in the visual reinforcement of vigor in the logo.)
A Match Made In…
What’s your favorite crazy brand partnership? Please share! I just learned this morning that Peeps teamed up with Pepsi last year and that one strikes me as gagalicious. Not the good kind!!
Established Year X
Does it help your brand to call out the year it was established? Like everything in branding, it depends. You have to think about what people are looking for from your category. If it’s longevity, and you HAVE some, that’s great.
Life’s A Witch
‘Tis the season to think about spooky things, like witchcraft. But it’s also really interesting, no matter what the season, to think about why witchcraft is so popular these days.
Does This Name Suck? No Way!
The Cincinnati Flying Pig marathon is usually run in May, but this year it goes down on Halloween weekend. Which got us to thinking about the name. Does it suck?
Does This Name Suck? Yep
In this Does This Name Suck video I take a look at the geo-thermal heating and cooling brand, Dandelion. I seldom care for this kind of random association name because it makes it harder to communicate much.
