Is “Snag” a positive word or a negative one? Yes! For that reason it’s a great brand name for this clever brand of tights.
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding!
Pissing People Off Is NOT Good Branding! Do people sending direct mail (snail mail) unsolicited junk expect a reply? Of course not. So why do people think you’re going to be guilted into answering their uninvited emails?
Does This Name Suck? Nope!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Should You Name Brands After People?
Should You Name Brands After People? You need to look at several factors, most notably where your brand equity flows from and what are your category conventions.
4 Steps To Build Brand Names
What does it take to build brand names? It’s a pretty involved process, but we think of it in terms of four main steps: STRATEGY, IDEATION, SELECTION AND CLEARING.
Does This Name Suck? NO
It’s usually a BAD thing when it’s not quite obvious how to pronounce a brand’s name. But there are exceptions. (See our video on Sur La Table’s brand name.) Glossier is another such exception. The insider knowledge around how to pronounce the brand name is a great reinforcer for the brand. We think this brand name does NOT suck.
Does This Name Suck? NO
My LinkedIn friends love a good “does this brand suck?” discussion so today we’re going to analyze the brand VRBO, as well as their decision to change their name to Vrbo. The change looks subtle when you read it but it’s a completely different pronunciation.
A Name Can’t Be ALL The Things
A name can’t be all things. That’s important to keep in mind when selecting among different brand name options. The idea we share in this #tellthetruths video is that names, being such small pieces of communication, can seldom convey everything you want to say. And that’s okay!
Does This Name Suck? Meh
What do YOU think of the name of this popular fitness studio brand, Orange Theory?
