What’s a naming system and why might your brand need one? In this #tellthetruths video, I explain what a naming system is and when they’re helpful to brands. In a nutshell, they tie a series of products or services together, so that equity can be shared.
Does A Great Name Really Matter?
Does having a great brand name matter? Well, of course it does! It can even help you sell chocolate hummus! Check out this #tellthetruths video, inspired by a LinkedIn conversation about one of our favorite names – Goo Gone – and also by a container of chocolate hummus at the supermarket.
Speak Your Mind
Do you have the courage of your convictions? It may seem counterintuitive, but standing up and speaking your mind is a deeply powerful way to attract people to you and your brand.
The Deep Truths You & Your Brand Need To Say
I’m just so honored by this! Check out Carol Cox’s latest podcast episode.
Brands Should Tell Stories
This video is about how brands need to be telling stories, not just listing facts and data, and also how important it is to realize that the hero of the story you tell must be the person you serve.
Ben & Jerry’s Issued A Powerful Statement
Authentic branding means you HAVE brand values and then that you LIVE those brand values in a true and meaningful way, every day.
How We Feel App
Have you heard about the How We Feel app? Launched by the CEO of Pinterest, it prompts you to log in every day in order to create a vast database that tracks the spread of COVID-19. The app appears to be spreading, well, virally. (Please forgive me!)
Authenticity vs Gold Digger
This video is about brand authenticity because it’s central to our thinking at BrandTrue. It’s what allows brands to meaningfully connect with their people. I introduce the idea of “gold-digging,” which is what I call it when brands listen to the voice of the consumer, so important, but without any view to what is their own true why for serving, other than making money.
Just For Pun
How do you feel about puns? What about punny brand names? Anyone who follows my branding content knows that I love, love, love this kind of name!
