How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
What’s There To Eat Around Here?
What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!
Why “tell the truths?”
Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!
Who Wins The Name Game?
We’re always telling you which names we like the best. But what about YOU?
Don’t Be A Breck Girl
It’s a simple thing. We just want you to remember that brand consistency must also be balanced with keeping your brand current. Otherwise, like the Breck Girl, you can become painfully out of date!
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
Does This Name Suck? Yes!
Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.
Life, Death & Fitting In
Why am I wearing a mask in this week’s video? Because we have to acknowledge that the marketing messages we put out there play a role in shaping the culture.
Don’t Do All The Things: Part 2
Niching down can allow you to serve an underserved market. Niching down, or choosing to narrow the sphere of customers you serve, can be really terrifying. But there are so many great reasons for doing it! The fact that you can connect more deeply with a smaller audience that really needs you is a very powerful one.
