Are you cheugy? We just love when a word is created to clarify a meaning of something that has no name. We absolutely love naming because it provides just that opportunity
Sense of Place
Why is knowing where your wine, or even beer or scotch, comes from so important? People claim it has to do with the taste. But we think there’s something more to it — around how we’re amassing knowledge to build our own identities.
Hotbed Of Creativity
Which category has the most creative brand names? I’d be hard-pressed to pick one, but some particularly lend themselves to creativity and humor!
Tesla
It’s time to talk about the branding enigma of Tesla. We’ve finally formed a theory as to why things are working so well for the brand, despite some major inconsistencies.
It Just Feels Right
Sometimes a name “just feels right” in the mouth. Why is that? Check out the #tellthetruths video below for an explanation of how that works.
Far Future Trends
What do you know about the future your brand must navigate? Our advice to you is to swim in the in-betweens! We’ve been doing a lot of “far future” trends work recently at BrandTrue, which has a focus on what might happen five years out and further.
Bad Beer Is Good
When is a bad beer just good business? Check out this #tellthetruths video to see how Fat Tire made a bold move that we think is powerful AND BrandTrue.
Nice Ink!
What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.
#brandgoals
How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
