How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.
Road Rage
Do you get ROAD RAGE from seeing billboards that suck all along the highway? Or is it just me? Check out our latest #tellthetruths video about billboards that suck and the totally obvious things that billboards need to do to be effective. Are you with me?
Why SEO Isn’t Relevant for Our Business
Does SEO matter to your business? I don’t think it much matters in mine. Is this crazy or just stupid?
Brands Aren’t About What They Used To Be
What does it mean to be a brand? In this video I introduce the idea that the relationships consumers have with brands have evolved over time. Whereas the purpose of a brand was originally to provide reassurance regarding quality and performance, it’s now often about something different entirely.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
Mac & Cheese Brand Consistency
Have you ever wondered how it is that Kraft Macaroni & Cheese endures while other colorful, “Frankenfood” brands of its era like Velveeta, Jello and Tang have fallen by the wayside? The answer is a little crazy but it’s simple. Macaroni & Cheese is so unerringly consistent, innovating on a very, very small footprint of texture, taste, and experience, that it’s been able to grow into the ultimate comfort food.
How Brands And People Can Be More Charismatic
Here’s a tip for more charismatic communications — either personally or in the voice of your brand! Using storytelling and colorful language makes you more engaging and draws people to you. Perhaps the larger point is that everything I’ve ever seen that’s true of personal communications has also been true about brand communications, and I believe this one is no different.
Farmer’s Markets Are Branded Experiences
Are farmer’s markets branded experiences? Yes, I think so! Check out this video to see why I say that. HINT: It’s because I define brands as “a relationship that creates an expectation and a feeling.”
