How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
All Brands Right Now
Have you seen this? At first, I laughed, but now I’m torn between mocking all these different brands for coming up with the EXACT same ad… and scratching my head wondering what else they could possibly have done!
New Age Rules For Branding
What can we possibly learn about branding by applying a new age, spiritual lens? Check out this #tellthetruths video where I apply the four questions of cultural anthropologist Angeles Arrien to the task of creating and managing brands.
Naming Using Emotional Benefits
How can you make brand names that are more interesting and evocative? Use emotional benefits to inform your brainstorming. The idea here is that you want to think about the emotions, desired feelings and attributes that you’re going for, and then think about which words evoke those desired responses.
The Power of Your Name’s Descriptor
How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.
Road Rage
Do you get ROAD RAGE from seeing billboards that suck all along the highway? Or is it just me? Check out our latest #tellthetruths video about billboards that suck and the totally obvious things that billboards need to do to be effective. Are you with me?
Why SEO Isn’t Relevant for Our Business
Does SEO matter to your business? I don’t think it much matters in mine. Is this crazy or just stupid?
Brands Aren’t About What They Used To Be
What does it mean to be a brand? In this video I introduce the idea that the relationships consumers have with brands have evolved over time. Whereas the purpose of a brand was originally to provide reassurance regarding quality and performance, it’s now often about something different entirely.
Name Your Brand With Room To Grow
Be sure to name your brand with room to grow! In our latest video from the #tellthetruths series, I talk about how you want to think long and hard about where you would want your brand to grow over time and take that into consideration when selecting a brand name.
