Do you agree that eliminating all danger can eliminate the upside, too? We find this to be especially true with naming brands. Sometimes the very best names are the hardest to sell to management, because they go big; they’re edgy, quirky or daring in some way.
It’s A Little Bit Punny
How do you feel about puns? For brand naming, we think they work really, really hard because they make more connections in the brain. They’re also just delightful!
Better Way to Communicate
You already know that you need to learn as much as you can about your customers or consumers. Here’s another tidbit to look out for, courtesy of the brilliant William Leach and his powerful book Marketing To Mindstates.
Why “tell the truths?”
Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!
Does This Name Suck? Meh
Does the name Peloton suck? No, but we’re underwhelmed. It’s baffling to us why the brand doesn’t leverage its name more.
Who Wins The Name Game?
We’re always telling you which names we like the best. But what about YOU?
What Does It Sound Like?
How can the sounds you choose for your brand’s name help it to communicate what you need it to say? Check out this #tellthetruths video to learn about how certain sounds can carry a lot of meaning, across all human languages.
Let Them Eat Cake
Has the pandemic decimated luxury brands or are they relatively unscathed? I’m seeing both kinds of reports when I try to research what’s going on. What are you guys seeing out there?
Why I’m Not On TikTok
WHY I’M NOT ON TIK TOK… and also some thoughts on whether or not YOU should be. Check out this #tellthetruths video for my take on when TikTok is right for brands and when it isn’t.
