What’s the Difference Between Branding and Marketing? Please don’t be ashamed if you’re not sure. It’s subtle. And people who are confident that they know the answer still might find the distinction hard to explain.
Names Don’t Stand Alone
As important as it is to create a great brand name, we want you to remember that a name never stands alone. You always have many other elements of the marketing mix to help describe your brand or add emotion.
What If Your Brand Is Surly?
How Can Limiting The Size of Your Potential Audience Be a Good Idea? How can making chioces that limit your audience be a good strategy?
How Can Different Brands Have The Same Name?
How is it possible that different brands can have the same name, like Dove Chocolates and Dove personal care products?
Battle of the Brands: Moderna vs. Pfizer
Spoiler alert: Moderna kicks Pfizer’s ass in this Battle of the Brands. I’m just referring to their brand names, of course!!
Should You Name Brands After People?
Should You Name Brands After People? You need to look at several factors, most notably where your brand equity flows from and what are your category conventions.
Step 4: BUILDING BRAND NAMES – CLEARING
For the 4th and final video in our Building Brand Names series, we focus on the critically important step of CLEARING name options, or vetting them. For starters, don’t let yourself or any clients fall in love with just one name. You have to make sure the name can clear!
Step 3: BUILDING BRAND NAMES – SELECTION
This is the third step of our naming process, in which we focus on SELECTING brand names. What fascinates us about the naming process is how many very different skill sets are needed for the different parts of the process.
Step 2: BUILDING BRAND NAMES – IDEATION
Let’s get into step 2 of our naming process, coming up with or IDEATING brand names. In this #tellthetruths video we build on the broader strategy we talked about in the last video (all the videos in the series are tagged below). We find the secret sauce is to generate as many names as possible. Quantity breeds quality, dear people!!
