The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
When Mixed Messages Are A Good Thing
We usually treat mixed messages as a poor way of communicating. But brand names that contain a pinch of negativity, or even an idea opposite the one you’d expect, have been very popular for some time now. Why is that? Why do they work? Check out this #tellthetruths video to hear Rebeca’s unscientific (yet somehow also scientific) pet hypothesis on how this works. Then weigh in with your own theory!
A Name Is An Asset
Not enough people think of brand names as financial assets, with independent worth, such as can be sold or licensed separate from a business. But they are and should be valued as such. This #tellthetruths video shares a great example of a name that will now live on after the brand it started with has died. Do you have any similar examples?
Does This Name Suck: LOVESAC
This is my favorite type of DTNS video: when the answer isn’t completely clear-cut. (Maybe that’s why I sing in this one!). Initially, I was convinced that this furniture brand’s name sucked. Since then, I’ve learned more about the brand’s heritage that makes the analysis a bit more complex. Check out this #tellthetruths video and then weigh in with your own take.
TRUEST Model
In addition to the four questions we ask about names in our #BrandTrue TRUE model, there are two more that are very powerful. Check out this #tellthetruths video to see what else we think could be helpful to assess different brand name options for the one that best fits your needs.
What’s A Brand Name FOR??
Names are confusing. How to choose the right one? The tool that directs our efforts is strategy, but what do we mean by that? Really, it’s just as simple as laying out what a brand name is FOR. What job does it need to do? Once we nail that down it helps us assess different options to see which are strongest. Check out this #tellthetruths video and then let us know what you think.
Flavor vs. Aroma
This video smells delicious!!! In this #tellthetruths video, Rebeca creates a metaphor of flavor vs. aroma to help us think about the different ways that brand names can communicate. It sounds strange, but it makes sense. Check it out and then let us know what you think.
Battle of the Brands: GoodRx vs. Cost Plus
Our latest Battle of the Brands video pits two great brands that do the great work of lowering prescription drug prices against each other. They’re both winners overall, but only one comes out on top of the naming game. Check it out to see if you agree with Rebeca on which one that is.
Does This Name SUCK? DATAIKU
Hey guys, take a minute to think about how you feel about Dataiku, as a name. Do you know how to pronounce it or what they might offer? Okay, now watch our latest #tellthetruths video to get Rebeca’s take on whether or not this name sucks. Then let us know what YOU think.
