Today we’re sharing another #tellthetruths video about the history of a brand name. This time we’re focusing on the Amazon brand, and you might be surprised to hear some of the other names that this juggernaut almost had, instead.
We hope you enjoy. Please share any other name histories you know, or would like us to cover.
In this #tellthetruths video, Rebeca dives into what it means for brands to be SMART, highlighting how bold choices, while daunting, can lead to big rewards.
From Nike’s controversial Colin Kaepernick ad to Domino’s bold admission of past mistakes, both brands took leaps that paid off and strengthened their connection with audiences.
What do you think? Is taking risks essential for brands to grow?
In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on “brief” doesn’t land.
This is the most unhinged #tellthetruths video we’ve ever created, with equal parts cringe, embarrassment and naughtiness.
Men’s grooming brands lend themselves to creativity and impropriety, we found.
Please check it out. Or don’t. It might not be safe to watch.
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
Everyone had a lot of fun the first time we played this name swap game, so we’re at it again.
Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different.
If you like it, please play along by sending us your own ideas.
This milk alternatives battle is udderly intense! 🐄 Check out our #tellthetruths video and then let us know what YOU think. Will your favorite brand milk the competition, or will it be creamed? Share your thoughts!
Reframing category names to nudge perceptions is one of the most powerful tools in a marketer’s arsenal. Sometimes, this work is quite brilliant.
Check out this #tellthetruths video to catch some really great examples. Then let us know what you think, and whether you think it’s right.
