It’s all about communicating something relevant! Check out our latest #tellthetruths video for some tips and examples of what we mean when we say that you should use a differentiating element of meaning as your brand name’s backbone.
Return To Sender
A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
Super Bowl Ads: Who Scored & Who Fumbled
The Super Bowl isn’t just about football—it’s the ad industry’s biggest night of the year. If you’re as obsessed with #superbowlads as BrandTrue’s Rebeca Arbona, follow her live on Bluesky during the game for the real play-by-play at @withonlyonec.bsky.social.
Rebeca’s expert commentary dives into whether these mega-pricey spots are touchdown moments for their brands—or just money thrown out of bounds.
Threading The Needle
How do you name a snack food that’s both healthy and indulgent? It’s a tricky balancing act, much like threading a needle.
In our latest #tellthetruths video, we spotlight a brand name that we think hits the sweet spot. Check it out, then let us know your thoughts—did they pull it off?
RIP To A Gloomy Name
In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.
We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!
Battle of the Brands: Adult Cereals
Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.
Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?
Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!
Pull The Plug On This Name!!
No, not really. we wish the brand every success. But wow, we are NOT electrified by their choice of name (or logo)!
Check out this #tellthetruths video for details, then let us know what you think.
#brandtrue #naming #brandnaming #captioned
Soap & Glory
All Hail Soap & Glory, one sexy mother pucker of a brand name!
Check out this #tellthetruths video for why we like it so much and some ridiculous and wonderful product names within the line.
#brandtrue #naming #brandnaming #captioned
What Is Brand Equity?
Sure, we all have magic Googlé machines where we can look anything up. But defining is not the same as explaining.
Check out our latest #tellthetruths video where Rebeca explains some questions she asks to define Brand Equity.
Please let us know if you find this explanation helpful.
