DOES THIS NAME SUCK? GORILLA GLUE Spoiler alert: NO! It does not. We love, love, love the name of this local brand. Watch this #tellthetruths video to see why it works so hard as a name.
Piling Onto A Dumpster Fire Of Outrage
Rebranding Twitter as a new brand named X. When I first heard about it I actually stopped for a split second to ask myself if it was April Fool’s Day.
Battle of the Brands: DOVE ZERO vs. NATIVE
Which of these two brands is the better proposition for the natural deodorant consumer?
How To Completely Screw Up a Brand Name
Step right up to learn what to do! We share because we care! Okay, what we really want is for you to learn what NOT to do by hearing this case study of a truly muddled brand strategy leading to a spectacularly unhelpful brand name.
Does This Name Suck? No Way!
Does This Name Suck? 80 ACRES Today we’re tucking into a local company that grows produce indoors, allowing them to be pesticide free and very efficient. It’s a great brand, but is it a great name or does it suck?
What’s the Difference Between Branding and Marketing?
What’s the Difference Between Branding and Marketing? Please don’t be ashamed if you’re not sure. It’s subtle. And people who are confident that they know the answer still might find the distinction hard to explain.
Be More Careful Out There
BRANDS NEED TO BE CAREFUL OUT THERE! This is a serious topic and a serious #tellthetruths video. We used to counsel brands to be bolder, but times are changing and the current climate makes taking controversial stands, however principled, potentially dangerous.
Welcome To BrandTrue
Hi, welcome. I’m Rebeca Arbona with BrandTrue. BrandTrue is a strategy-led naming firm and we believe that better names build stronger brands. And this is our little YouTube channel. Welcome To BrandTrue Please poke around and check out the content. There are a lot of videos on those topics of brand strategy and brand naming, […]
Taylor Swift and The Power of Brand Authenticity
I often write here about how beneficial it is for brands to take authentic, strong stances. And I’ve got an incredible new case in point to share with you guys!
