What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.
Does This Name Suck? Absolutely YES!
I don’t want to be cryptic about it. This name most definitely sucks. It sucks quite a bit. Does This Name Suck? COST PLUS The brand behind it is an incredible idea and I would love to support them in any way I can. But oh, that name! Check out this #tellthetruths video to get […]
Should Your Name Be Sizzle Or Steak?
In this #tellthetruths video Rebeca explores the difference between names that describe functional benefits and those that speak to image or emotional benefits. Either approach can lead to awesome names, and we share some fun examples.
Does This Name Suck: No Way!
Does the name DURAMAX suck? No, it does not! BUT, Rebeca failed to mention in this #tellthetruths video that there is a little question about this name’s uniqueness in the category.
Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop
You guys love these battle videos! This time we’re pitting Patagonia and North Face against each other — but it’s not a head-to-head match-up. We’re teeing up two of their sub-brands.
Don’t Embarrass Yourself!
Let’s review some brand names that are often mispronounced. This time we’re focusing on brand names that are in foreign languages and how to navigate the “asshole line” when pronouncing them.
Does This Name Suck? I Like It!
Does the name Sprite suck? You’ll have to watch this #tellthetruths video to see what Rebeca decides after her TRUE name analysis.
All About Hate Mail
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Let’s Talk About Naughty Brand Names Again!
It was a very popular topic for us before, and there are more naughty, crass, provocative names out there that we want to share.
