Is it a good idea for a brand to borrow equity in their name, such as by using an endorser brand (Courtyard by Marriott) or an ingredient brand (Intel Inside)?
Battle of The Brands: Graeter’s vs. Jeni’s Splendid
It’s another Battle of the Brands! This time, Rebeca is sticking close to home for an ice cream battle, pitting the venerable Cincinnati institution of Graeter’s against the Columbus upstart of Jeni’s Splendid.
Does This Name SUCK? Maybe not!
Does This Name SUCK? Mom Water. No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
No Name Is Perfect
No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
An Inspired Naming Hack
We’re feeling very inspired by the way that someone took the mundane concept of a tabletop convection oven and made it waaaay more appealing, if not actually somewhat sexy, by calling it an air fryer.
A Bright, Shiny Case Study
A Bright, Shiny Case Study. Just in time for the holidays, here’s a #tellthetruths video that talks about Christmas lights and a brand name that had room to grow!
English Is Just Weird
English Is Just Weird! Does Rebeca have cabin fever? Just a strange little thought that popped into her head and became a #tellthetruths video.
The Brand Name Story That Just Isn’t True
We’re here to debunk one of the most common stories about naming that you hear running around out here on lying, little feet. It’s the famous story of the Chevy Nova’s name and it’s FALSE!
Does This Name Suck? Yes It Does!
DOES THIS NAME SUCK: REDFIN? Have you heard of this online real estate company? It’s like Zillow in its business model and another thing it has in common with Zillow is that we think this name sucks!
