One of the most powerful ways for a brand to overcome a challenging competitive situation is to find the courage to be different! If your brand is getting beaten up by the competition, it’s a strong signal that you’re too much like everyone else!
What Apple Isn’t Telling You
Another video with thoughts on how a brand can differentiate itself. This one touches on how Apple is doing something that’s great for some other brands to tout, but wouldn’t work for them.
The Burning Platform
The topic of purpose-driven brands has been very hot in brand strategy for several years. And with good reason! Purpose-driven brands can really connect with their audience in an authentic and emotional way.
What Brand-Builders Can Learn from Stan Lee
I’m from a die-hard comics family and have enjoyed reading the tributes to Stan Lee in the days since he died. As a result, I’ve been struck by how his philosophy of creating superheroes offers surprising, powerful inspiration to those of us who work to create, manage or reinvent authentic brands.
