Does the name Chipotle suck? What do you think? Check out the latest #tellthetruths video to catch Rebeca’s take on this brand name.
Let Them Eat Cake
Has the pandemic decimated luxury brands or are they relatively unscathed? I’m seeing both kinds of reports when I try to research what’s going on. What are you guys seeing out there?
Naughty, Naughty Names!
Naughty or nice? It is the time of year we ask that question, after all. Sometimes being naughty can be very, very nice (at least when it comes to brand names!)
Does This Name Suck? No!
Have you ever heard of the online printer named “Moo?” What do we think of that name? Is it mysterious and memorable or curt and confusing?
Don’t Buy Me A Present
Don’t buy me a present! That is, if you’re a business associate of BrandTrue’s, you’re better off not buying us any obligatory holiday gifts to thank us for our patronage. It’s not because we don’t like getting stuff. It’s brain science!
Does This Name Suck? Yes!
Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.
Why I’m Not On TikTok
WHY I’M NOT ON TIK TOK… and also some thoughts on whether or not YOU should be. Check out this #tellthetruths video for my take on when TikTok is right for brands and when it isn’t.
Does This Name Suck? Yes!
Lemonade: does this name SUCK lemons? We’re launching a new feature within our #tellthetruths video series. It’s called “Does This Name Suck?” and we decided the most fitting name to start out with is Lemonade.
What Up, Witches?
Certain words, like “bitch” can take on a broad range of meanings that are context-dependent, and how it can be really powerful to develop brand names that play with that conceptual power and plug into the popular culture.
