How can you add more power to a brand name? By leveraging the generic descriptor that follows the brand name to enhance your communication.
Hot Mama Name Story
What can you do if you’re forced to change your brand name? What a disaster, right? Well, some brands take this crisis and make lemonade, coming up with something that’s even better!
Don’t Be A Breck Girl
It’s a simple thing. We just want you to remember that brand consistency must also be balanced with keeping your brand current. Otherwise, like the Breck Girl, you can become painfully out of date!
Does This Name SUCK? No!
Does the brand name “allbirds” suck? No. It does not!
Atlanta Hammers
While many US professional sports teams are doing the right thing and reconsidering any racist team names, the Atlanta Braves baseball team has stood firm behind theirs.
Goya Brand Boycott
We often talk about how brands can take polarizing and even political stances, to either side of the political aisle, and actually benefit their relationship with their core people. But doing so needs to support the views and interests of the brand’s audience. It’s a great way to build affinity and understanding.
Does This Name Suck? NO!
Does Trader Joe’s suck? We mean as a name, of course! Check out this #tellthetruths video for Rebeca’s analysis of whether Trader Joe’s is a great brand name. Or does it suck?
Your Name Is Your Smile
Having a great brand name is like smiling — it makes it easier for people to like a brand, just like a smile makes a person more approachable and likable.
Does This Name Suck? Nope
In our latest #tellthetruths video, Rebeca takes on the Mountain Dew brand name (suggested by her husband, #MountainDew brand lover, Jeff Goodman).
