How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
Does This Name Suck? No!
Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)
What’s There To Eat Around Here?
What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!
Changing Racist Brand Names
Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.
Lazy Taze
What’s the worst kind of name you can use for your brand? Well, that’s pretty subjective. But we really have issues with the use of acronyms in naming brands. Don’t do it, unless…
Making Lemonade Out of Beer
When can the disaster of being forced to rename your brand turn into an opportunity? When you pick a name that works even harder than the original!
Why “tell the truths?”
Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!
Does This Name Suck? Meh
Does the name Peloton suck? No, but we’re underwhelmed. It’s baffling to us why the brand doesn’t leverage its name more.
Does This Name Suck: Yep!
The thing about bad brand names is that sometimes great brands have them. How can they succeed anyway? Check out this short #tellthetruths video about Chobani’s name (spoiler alert: it sucks!) and you’ll see why Rebeca thinks the brand managed to succeed, despite it.
