What makes a brand worthy of tattooing on yourself? Check out this quick #tellthetruths video to hear Rebeca’s take on when and why the conditions are right to make a brand tattoo-worthy.
People love to hate!
Please help! Are there any brand names you love to hate?
Does This Name Suck? Absolutely
Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks.
#brandgoals
How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
Does This Name Suck? No!
Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)
What’s There To Eat Around Here?
What’s that beloved food brand that’s part of the identity of your town or city? Every place has them!
Changing Racist Brand Names
Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.
Lazy Taze
What’s the worst kind of name you can use for your brand? Well, that’s pretty subjective. But we really have issues with the use of acronyms in naming brands. Don’t do it, unless…
Making Lemonade Out of Beer
When can the disaster of being forced to rename your brand turn into an opportunity? When you pick a name that works even harder than the original!
