This might blow your mind but as a namer, I don’t feel that the availability of a name’s .com URL is a make or break factor. There are lots of good reasons why a name might still be a good option for you, even if the .com isn’t available.
Does This Name Suck? A little…
I really wanted to run the T.R.U.E. analysis on the Goop brand and… well, you’re just going to have to watch this #tellthetruths video to see what I think about whether or not this brand name sucks.
WHEN IT’S TIME FOR A CHANGE
This video is about the need for brands to act quickly if circumstances are forcing them to change their names. Name changes shouldn’t be undertaken lightly, of course. But when BAD THINGS happen, brands are more likely to drag their feet then act quickly and that just makes a lousy situation even worse.
Audience Participation
We post a lot of content here and lots of times we’re sharing great ideas we’ve gotten from YOU. We’re very grateful and this time we’re asking for it. Can you help? Do you have any ideas we could share?
This Name Is Bull!
And that’s a good thing. Check out this #tellthetruths video about the brand name Red Bull and why we think it works so hard. (Hint: one part of the answer lies in the visual reinforcement of vigor in the logo.)
A Match Made In…
What’s your favorite crazy brand partnership? Please share! I just learned this morning that Peeps teamed up with Pepsi last year and that one strikes me as gagalicious. Not the good kind!!
Stay Safe People
It’s true that higher risk often leads to higher reward… except in the case of naming. Please, please, for the love of all that is good, don’t be risky with your brand names. Before moving forward make sure that the name you’re pursuing is legally available to you.
Does This Name Suck? No!
Does the name Fluke Transportation suck? I’ll spoil the HIGH SUSPENSE right away by saying it doesn’t suck at all.
All In The Family
I want to encourage you to think ahead, maybe even way, way ahead, when you’re naming products or services. If you have any dreams of line extensions down the road, then please give extra points to name options that work better in a “family” of names, like apple’s i-names!
