BrandTrue’s Don’t Miss, Killer Tip! Seriously, this could be one of the best tips we’ve ever shared! How To Make Your Brand Names More Memorable
Can We Save a Word That Sucks?
Should Someone Rehabilitate These “Micro Negative” Words and Turn Them Into Powerful Brand Names? As we often talk about here, sometimes words with a little pinch of negativity turn out to be truly awesome brand names.
Podcasts Are The New Social Clubs
How Have Podcasts Become This Era’s New Version of The Social Club? Check out our latest #tellthetruths video to hear Rebeca’s take on how podcasts have replaced bowling alleys and their like as places of community, belonging and identity.
Don’t Throw Away Your Shot
How Is Having A Mediocre Brand Name Just Throwing Away Your Shot? A mediocre brand name is a lost opportunity to communicate something meaningful about your brand or connect with your audience on an emotional level.
Does This Brand Name Suck???
BrandTrue Weighs In On Crackle — Does This Brand Name Suck?
What If Your Brand Is Surly?
How Can Limiting The Size of Your Potential Audience Be a Good Idea? How can making chioces that limit your audience be a good strategy?
How To Name Your Podcast
Are you famous? If you are, and you start a podcast, it’s easy to figure out what to name it. But if you’re not famous, what’s the best approach for a podcast name?
Does This Name Suck? No Way!
Is “Snag” a positive word or a negative one? Yes! For that reason it’s a great brand name for this clever brand of tights.
How Can Different Brands Have The Same Name?
How is it possible that different brands can have the same name, like Dove Chocolates and Dove personal care products?
