All Hail Soap & Glory, one sexy mother pucker of a brand name!
Check out this #tellthetruths video for why we like it so much and some ridiculous and wonderful product names within the line.
#brandtrue #naming #brandnaming #captioned
What’s A Famous Girl To Do?
If you’re a mega popular celebrity and it’s time to make even more money by launching a product brand, you’ve come to the right place for tips on how to name your brand.
Here at BrandTrue we’ve got your back, and our latest #tellthetruths video details some trends we’re seeing in the way celebrities name their brands.
You’re welcome!
Call Me By My Name: AMAZON
Today we’re sharing another #tellthetruths video about the history of a brand name. This time we’re focusing on the Amazon brand, and you might be surprised to hear some of the other names that this juggernaut almost had, instead.
We hope you enjoy. Please share any other name histories you know, or would like us to cover.
How Can Brands Be SMART?
In this #tellthetruths video, Rebeca dives into what it means for brands to be SMART, highlighting how bold choices, while daunting, can lead to big rewards.
From Nike’s controversial Colin Kaepernick ad to Domino’s bold admission of past mistakes, both brands took leaps that paid off and strengthened their connection with audiences.
What do you think? Is taking risks essential for brands to grow?
Does This Name Suck: Honeylove???
A friend of BrandTrue, a man, doesn’t like the name of this shapewear brand but we do, so we ran it through our naming framework and did our analysis.
Does the name squeeze and pinch or comfortably support and provide shape?
Check out this #tellthetruths video to find out where we ended up.
I Have Questions: Be The Match
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Mixed Messages, Part 1
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
Battle of the Brands: Athleta vs. Title Nine
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
FedEx: Call Me By My Name
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
