Does your category of business lend itself to great names… or not so much? I think that some categories, such as anything in the spirits industry, are just rife with incredible creativity. Others, well, the names are not so great.
Categories With Great Names
In this #tellthetruths video, I talk about the category of meat alternatives, which has a real mix. There are some great names and also some that fall really flat. I even share one of the worst names I have EVER heard in my life.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
The Beautiful Challenge of Naming
Naming Tradeoffs: Choosing The Best Option
