The Ask
The Express Carriers Association wanted to rebrand so they could communicate that their scope has expanded to serve the entire delivery industry, not just express carriers.
We Answered
Sometimes the best decision is to stick to what you've got! The evolved name: ECA, A Delivery Industry Alliance, holds onto existing brand equity while the new descriptor better describes whom they serve. Then a new logo and visual brand language for all touchpoints completed the refresh of the organization's branding.
Services
Naming, Customer Insight, Brand Strategy, Visual Brand Identity
Happy Client Says
"The team at Brandtrue was very patient in this regard as they thoughtfully led our committee through the deliberations that identified our value proposition – that ECA is truly a delivery industry alliance. They helped us understand the power behind that concept, and the value it represents to our industry at large." -Jim Luciani, Executive Director
