The difference between Branding and Marketing isn’t that complex, but it’s not that simple, either. If it were, people wouldn’t ask us about it all the time. So in this #tellthetruths video Rebeca takes a stab at it.
Branding vs. Marketing
Check it out, then let us know what you think.
This video originally appeared in LinkedIn.
If you enjoyed this video, check out:
Repositioning vs. Rebranding vs. Renaming
TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue, and this is a little bit of a branding education video because you guys always seem to enjoy those. There’s a question that I get a lot, which is… people sometimes struggle with the difference between branding, which is what I do, and marketing. And so there’s a couple of analogies that I’ve used a lot of times. I’ve said, “Well, you know, if branding is the road that you drive on, marketing is the signs you see on the road.” It’s a little helpful. I’ve also said, “Branding is the car, but marketing is driving in it.” Eh, a little helpful. I don’t know why I’m getting so sexy about it, or attemptedly sexy about it.
I realized the other day it’s as simple as this: Branding is more of a, maybe not a one-time investment, you do need to revisit your branding, but it’s a project. It’s an investment that happens every several years. You know, your brand should have some consistency. You don’t look at it that often. I come in, I do a project, I leave again. Marketing is something that’s ongoing. It’s a consistent expense, not a come in and come out. But marketing is translating that strategy into different efforts that should never stop. And so… does that help? Let me know if that’s a helpful analogy. I want to make sure that this is crystal clear, and it’s just people have so many questions about it that I thought I’d take another stab. Let me know. Thanks. Bye!
