How do you create brand names that really connect? In this #tellthetruths video Rebeca talks about one powerful tactic — connecting the name to your target people’s higher aspirations (we don’t really loooooove the dehumanizing word consumer around here).
#brandgoals
This video originally appeared in LinkedIn
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Transcript:
Hey, it’s Rebeca with BrandTrue. And today we’re going to talk about, #brandgoals. Specifically, it’s really good when your brand can help your consumer achieve their goals. But, I want to challenge you to think about this in a little bit more elevated way. Like, what kind of goals are you in fact helping them to achieve? Because if it’s like task-oriented, check it off the list, get it done. That’s not bad necessarily, but the best kind of goals are when you’re connecting with the kind of person they want to be. When you’re connecting with helping them to achieve something larger in life. Right? So, like my favorite example of this is the GoPro. The GoPro could have had some kind of like capture the moment or photography name, but there’s this aspiration, this “who do I wanna be?” I want to be a pro when I’m filming myself with my skateboard trick or climbing a mountain or something. And so think about that challenge yourself to take your names higher, to people’s aspirations.
