Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.
Battle of the Brands: Adult Cereals
Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?
Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!
This video originally appeared in LinkedIn.
If you enjoyed this video, check out:
Battle of the Brands: Oatly vs. Sproud
Battle of The Brands: Graeter’s vs. Jeni’s Splendid
Fruity Names: A Peel-ing Or Over The Top?
TRANSCRIPT:
Hi everyone, it’s Rebeca with BrandTrue and we’re going to do another Battle of the Brands today. I’m excited to share my thoughts on this one. It’s about adult cereals. Specifically, two brands of cereals, Magic Spoon and Three Wishes that are offering grownup benefits within kind of a playful, sweet cereal format. So it’s not Lucky Charms, but it’s not All-Bran either. So this is not about the brands themselves or what they taste like. This is strictly about the names.
Magic Spoon, I think, is a very powerful name to start with because it tells you the context, that you’re eating, right, it’s in a spoon, but it tells you something special and different is going on here by being magic. I also think that’s an interesting approach they took because you could see how Magic Spoon could expand beyond cereal, if they’re a very successful brand. So, nice little job with that name. Three Wishes also is magical, right, because they’re wishes. So is it as good? Is it better? Is it not as good? For me, it’s solid but not as good because it’s not as rooted in food. Three Wishes could go to a lot of different places. You don’t really understand that it’s food, and actually where it comes from is the family that founded it, their last name is Wishingrad, something like that, and so that’s their nickname. Cute story, but not that relevant, doesn’t really tie to a benefit as much. And so they do have the same advantage as Magic Spoon that they could go to other places. It’s not bad, it’s not terrible, but it’s just not as grounded.
And I think that this is a problem, I’m probably going to talk about it again, that any sort of food with benefit faces, you want to be able to say, “hey, this isn’t just your average plan.” There’s a benefit here, there’s something special, the “magic” in this case, but you also want to make sure that people understand that this is not cardboard, alternative, this is something that tastes good. And I just think Magic Spoon sounds yummier and delivers on that better. So that’s what I think. What do you think? Let me know. Thanks. Bye!
