BRANDS NEED TO BE CAREFUL OUT THERE! This is a serious topic and a serious #tellthetruths video. We used to counsel brands to be bolder, but times are changing and the current climate makes taking controversial stands, however principled, potentially dangerous.
Welcome To BrandTrue
Hi, welcome. I’m Rebeca Arbona with BrandTrue. BrandTrue is a strategy-led naming firm and we believe that better names build stronger brands. And this is our little YouTube channel. Welcome To BrandTrue Please poke around and check out the content. There are a lot of videos on those topics of brand strategy and brand naming, […]
Taylor Swift and The Power of Brand Authenticity
I often write here about how beneficial it is for brands to take authentic, strong stances. And I’ve got an incredible new case in point to share with you guys!
Descriptive Names
Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
Story Time
There are lots of brands out there that have interesting stories behind their brand name — but then they don’t take advantage of them. In this #tellthetruths video, you’ll catch some interesting examples and Rebeca’s take on this topic.
WHAT WERE THEY THINKING: Anthem’s Name Change
This video is about Anthem’s (somewhat) recent name change. It’s not pretty!
Battle of the Brands: Flour Mills
It’s time to play our favorite game — Battle of the Brands!!! Which brand (name) is better, Bob’s Red Mill or Pearl Mlling Company (formerly known as Aunt Jemima)?
Does This Name Suck? Yep!
Sometimes we think a name sucks, and then sometimes the word “suck” isn’t strong enough for how we’re feeling. This name really bugs the crap out of Rebeca.
Portfolio Strategy: Paypal and Venmo
Have you ever wondered why different brands doing the same thing are sometimes owned by the same parent company? It’s all about a portfolio strategy that allows them to serve the whole market better with multiple brands.
