No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
An Inspired Naming Hack
We’re feeling very inspired by the way that someone took the mundane concept of a tabletop convection oven and made it waaaay more appealing, if not actually somewhat sexy, by calling it an air fryer.
A Bright, Shiny Case Study
A Bright, Shiny Case Study. Just in time for the holidays, here’s a #tellthetruths video that talks about Christmas lights and a brand name that had room to grow!
English Is Just Weird
English Is Just Weird! Does Rebeca have cabin fever? Just a strange little thought that popped into her head and became a #tellthetruths video.
The Brand Name Story That Just Isn’t True
We’re here to debunk one of the most common stories about naming that you hear running around out here on lying, little feet. It’s the famous story of the Chevy Nova’s name and it’s FALSE!
Does This Name Suck? Yes It Does!
DOES THIS NAME SUCK: REDFIN? Have you heard of this online real estate company? It’s like Zillow in its business model and another thing it has in common with Zillow is that we think this name sucks!
What Makes A Sports Team Name Major League?
What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.
The Easiest Way To Name Your Brand
The Easiest Way To Name Your Brand…is seldom the smartest.
You People Love to Hate
If there’s one thing I’ve learned from sharing all these videos with you lovely and good-looking people, it’s that you can’t get enough of those videos where I dig into those issues in naming and branding which I love to hate.
