Brands should tell the truth. In this video, I discuss how important it is for brands, like people, to tell their truths because truth is power.
Brand Stories Need Resolution
A lot of brands think that when they’ve solved a problem for their people, the story is done. But that can be a real mistake! Stories don’t end at the solution. You need to provide a resolution!
Great Brand Names Are Visual
When a brand name is something you can visualize, you’re much more likely to remember it. Even better, visual content within a name can help cement the meaning of the concept you’re offering.
Niching Down Helps Your Business Stand Out
This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
Tesla’s Brand Strategy Leaves A Lot to Be Desired
Tesla’s brand strategy is so interesting to talk about because it’s just so bad! In this video, I talk about Tesla’s main brand strategy blunder of not leveraging their brand truths. They take such little advantage of the most powerful assets at their disposal!
Don’t Abdicate The Storyline
If you’re in charge of a brand, then please make sure you’re also taking charge of how its story shows up in the world! Don’t abdicate the storyline. Don’t give your brand’s power away!
Jack Daniel’s Brand Heritage
Your Brand’s Heritage Is a Powerful Differentiator Check out Jack Daniel’s Brand Heritage, our latest video looking at persuasive brand truths that can be leveraged to differentiate a brand from the competition.
Holding Out For A Hero
Great storytelling is such a central part of tapping into a brand’s core truths so it can stand apart from its competition. In this video, I share one of the easiest things you can do to make your brand’s story really resonate which is holding out for a hero!
ThirdLove Supports The Girls
ThirdLove supports the girls! CEO Heidi Zak is making brilliant moves that solidify her brand’s positioning and create a consumer love feedback loop that impresses the crap out of me!
