How do you guys feel about all the coronavirus emails brands are sending? Is this brand-building? Is it working? Does it just feel like opportunistic pandering or has this kind of display of concern become the new table stakes?
How To Make Brand Names More Memorable
A tip to make brand names more memorable! In this #tellthetruths video, I talk about a way to make it easier for people to remember your brand name. Make sure it has some meaning in it! It can be directly related to what you offer, or it can be metaphorical. But either way, this technique can help.
New Age Rules For Branding
What can we possibly learn about branding by applying a new age, spiritual lens? Check out this #tellthetruths video where I apply the four questions of cultural anthropologist Angeles Arrien to the task of creating and managing brands.
Naming Using Emotional Benefits
How can you make brand names that are more interesting and evocative? Use emotional benefits to inform your brainstorming. The idea here is that you want to think about the emotions, desired feelings and attributes that you’re going for, and then think about which words evoke those desired responses.
The Power of Your Name’s Descriptor
How can you add extra power to your brand name? Believe it or not, those “throwaway” generic descriptors that describe a brand name, like laundry detergent, adhesive bandages or photocopier machine can sometimes be used to add an additional oomph of differentiation and descriptive power to a brand’s name.
Road Rage
Do you get ROAD RAGE from seeing billboards that suck all along the highway? Or is it just me? Check out our latest #tellthetruths video about billboards that suck and the totally obvious things that billboards need to do to be effective. Are you with me?
Why SEO Isn’t Relevant for Our Business
Does SEO matter to your business? I don’t think it much matters in mine. Is this crazy or just stupid?
Your Name Is Your Handle
Think about your brand’s name as the handle that people grab onto it by! In this #tellthetruths video I talk about how a brand’s name becomes the “handle” people use to hold onto it, mentally grouping all of the data points and impressions that they associate with the brand.
Should you let yourself fall in love with a brand name?
Should you let yourself fall in love with a brand name? In this #tellthetruths video, I talk about how selecting brand names can be a little bit like house-hunting. Picking a house is a huge decision, and you’re advised not to fall in love.
