Are there any brand names that you feel passionate about? Or is it just me? In this episode of our #tellthetruths video series I talk about a brand name that puts me over the moon — Bedhead!
Coming Up With Names Is Not Only A Creative Task
Coming up with names is a critical strategic exercise! In this installment of our #tellthetruths video series, I dive into how the selection of a great name for a brand, product or service is far more than just a creative exercise. It starts with brainstorming lots of great ideas, sure. But your brand’s market position, what competitors are up to, and what’s most important for you to communicate both overtly and in tonality are all critical elements that need to be considered.
Quantity Breeds Quality
When it comes to generating ideas of any kind, and definitely when generating name options, the best way to get awesome ideas is to cook up lots and lots of ideas!
What Makes A Brand Story A Story?
Do you know how to tell your brand’s story? Storytelling is a really hot topic in branding these days. Many practitioners have developed helpful frameworks and trainings (myself included) and some of these can get pretty nuanced and complex. But I always try to keep things simple.
How Generating Brand Names Is Like Cleaning Your House
How is generating brand names like cleaning your house? I explain it all in this #tellthetruths video.
The Beautiful Challenge of Naming
Should your brand name tell your whole story? This becomes one of the beautiful challenges of naming. In some of my previous #tellthetruths videos about naming I’ve talked about the importance of having transparent names that really tell people what they get from your product or service – either rationally or in terms of emotional benefits. In this video I go in a different direction!
Political Candidates & Brand Authenticity
Believe it or not, we’re going to talk about politics in our latest installment of the #tellthetruths video series! To be clear, this isn’t about this party or candidate vs. the other, but rather about the role of authenticity and perceived sincerity in political campaigns, and of course in branding as well.
Are All The Good Names Taken?
Are all the good names taken? Sometimes it seems that way. There are almost TWO BILLION websites out there, and each one has a name of some kind, of course. But no, there’s still lots of room to come up with a great name for your brand, company or product.
Authentically Contrived
Can you contrive to be authentic? This is tricky, tricky territory, you guys! Check out this episode of our #tellthetruths video series for a juicy example. I talk about the public persona of T-Mobile CEO, John Legere.
