In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
Empathy Starts with Curiosity
As I often share here, I’m truly struggling right now with finding the right balance between acknowledging this extraordinary disruption we’re living through and moving forward to just start talking about something else. ANYTHING else, for the love of Pete!!
Ben & Jerry’s: Stone Cold Good Names
I’m posting this video on the company that I think does the best job with names, hands down, which is Ben & Jerry’s.
Empowered Publicity
I’m honored, delighted, and more than a little embarrassed (I talk too much!) to be featured on the wonderful and amazing Amanda Berlin’s podcast, Empowered Publicity!!
All Brands Right Now
Have you seen this? At first, I laughed, but now I’m torn between mocking all these different brands for coming up with the EXACT same ad… and scratching my head wondering what else they could possibly have done!
How We Feel App
Have you heard about the How We Feel app? Launched by the CEO of Pinterest, it prompts you to log in every day in order to create a vast database that tracks the spread of COVID-19. The app appears to be spreading, well, virally. (Please forgive me!)
Brand Marketing Through the Coronavirus Crisis
What are the implications for Brand Marketing of this frightening time we’re living through? I’m sharing an interesting article on this, below. For me, the concept that stands out the most in this piece is the importance of authenticity.
Authenticity vs Gold Digger
This video is about brand authenticity because it’s central to our thinking at BrandTrue. It’s what allows brands to meaningfully connect with their people. I introduce the idea of “gold-digging,” which is what I call it when brands listen to the voice of the consumer, so important, but without any view to what is their own true why for serving, other than making money.
Bringing Our Full Selves to (Remote) Work
On top of all the other changes we’re seeing in how companies try to continue doing business during this insane time, I’m particularly awe-struck by a seismic shift in work culture at the emotional level.
